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BrújulaGourmet IA
Recomendaciones inteligentes en España
Privacidad y cookies

Política de privacidad

Esta política explica cómo BrújulaGourmet IA, S.L. trata los datos personales cuando visitas nuestro sitio y cuando te registras para recibir recomendaciones inteligentes de restaurantes, hoteles, eventos y escapadas en España, con un enfoque de experiencia pensado para 35+.

Responsable
BrújulaGourmet IA, S.L.
Dirección
Calle de Serrano 45, Barrio de Salamanca, 28001 Madrid, España
Contacto
Correo: [email protected]
Teléfono: +34 91 745 1926
Ámbito
Servicios en España. Jurisdicción: Madrid (España).
Metadatos de la política
  • Última actualización: 15 de enero de 2026
  • Fecha de entrada en vigor: 15 de enero de 2026
  • Cambios: si actualizamos esta política, lo notificaremos mediante un aviso en la página de inicio con al menos 14 días de antelación antes de que los cambios entren en vigor.
Índice
Preferencias de cookies

Puedes actualizar tu elección cuando quieras.

1) Categorías de cookies 🍪

Usamos cookies y tecnologías similares para que el sitio funcione correctamente, para medir el uso y, si tú lo autorizas, para publicidad y remarketing. Dividimos las cookies en exactamente tres categorías:

1. Cookies esenciales

  • Finalidad: funcionalidad principal del sitio, seguridad, gestión de sesión y preferencias.
  • Ejemplos: session_id, csrf_token, cookie_consent_status.
  • ¿Requieren consentimiento?: NO, se activan automáticamente.
  • Conservación: duración de la sesión o hasta 12 meses para almacenar preferencias.

2. Cookies de analítica

  • Finalidad: medir tráfico, comportamiento de usuarios y rendimiento del sitio.
  • Herramientas: Google Analytics 4.
  • Ejemplos: _ga, _ga_XXXXXXX, _gid, _gat.
  • ¿Requieren consentimiento?: SÍ, solo se activan cuando aceptas.
  • Conservación: hasta 14 meses.

3. Cookies de marketing y publicidad

  • Finalidad: remarketing, entrega de anuncios personalizados y medición de conversiones.
  • ¿Requieren consentimiento?: SÍ, solo se activan cuando aceptas.
  • Conservación: hasta 540 días (valor por defecto habitual de Google Ads).

2) Cookies de marketing y publicidad: divulgaciones obligatorias 📣

Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tecnologías de seguimiento que usamos en este sitio

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

We use conversion tracking to understand which advertisements lead to actions on our website — such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Tecnologías de publicidad y analítica activas (cuando hay consentimiento)

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)

Cómo darte de baja de publicidad personalizada

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely — you will continue to see non-personalized advertisements.

Para gestionar tu consentimiento en este sitio, usa el enlace visible: .

3) Requisitos de consentimiento ✅

Nuestro banner de cookies ofrece tres opciones: “Aceptar todo”, “Rechazar no esenciales” y “Gestionar preferencias”. La analítica y el marketing no se activan hasta que tú lo aceptas. Guardamos tu elección en el almacenamiento local durante 12 meses.

By clicking 'Accept All Cookies', you consent to the storing of cookies on your device for analytics and advertising purposes, including personalized advertising delivered by Google and Meta. You may withdraw consent at any time through the cookie preferences panel without affecting the lawfulness of processing that occurred before withdrawal.

Users in the European Economic Area and the United Kingdom receive this consent notice in compliance with the General Data Protection Regulation (GDPR) and UK GDPR. Marketing and analytics cookies are activated solely after explicit, informed, freely given consent under GDPR Article 6(1)(a). Consent is recorded with a timestamp and may be audited upon request.

You may withdraw consent at any time by clicking 'Manage cookie preferences' in the website footer, or by clearing cookies via your browser settings. Withdrawal does not affect processing that occurred while consent was valid.

En el pie de página encontrarás el botón “Gestionar preferencias de cookies”, que abre el panel para aceptar o rechazar cada categoría no esencial de forma independiente.

4) Data Sharing with Advertising Partners 🤝

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC

    cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy

  • Meta Platforms, Inc.

    pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only — not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

5) Lead Forms and Contact Requests ✉️

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Registro y audiencia 35+

Nuestro registro está orientado a mejorar la coherencia de las recomendaciones con IA a partir de preferencias (por ejemplo: tipo de ambiente, accesibilidad, horarios y ritmo del plan). El sitio está diseñado para una experiencia clara y sin fricciones, especialmente útil para personas de 35+ que priorizan control y transparencia.

6) Google Services and Advertising 🔎

This website uses the following Google services:

  • Google Analytics 4

    collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout

  • Google Ads Conversion Tracking

    records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.

  • Google Remarketing

    allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).

  • Google Tag Manager

    deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

7) Meta Advertising Services 📲

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

8) Declaración de contenido prohibido 🧾

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

9) Integridad de la página de destino 🧭

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

10) Privacidad de menores 👶

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

11) Transferencias internacionales 🌍

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

12) Derechos del usuario (GDPR Art. 15-22) ⚖️

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

13) Qué datos recopilamos 🗂️

Dependiendo de cómo uses el sitio (navegación, registro, contacto), podemos recopilar los siguientes datos:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

14) Base jurídica del tratamiento (GDPR Art. 6) 🧠

Aplicamos las siguientes bases jurídicas según el tipo de datos:

  • Datos de formulario de contacto

    consent (Art. 6.1.a) and contract performance (Art. 6.1.b)

  • Datos de analítica

    consent (Art. 6.1.a)

  • Datos de marketing y remarketing

    consent (Art. 6.1.a)

  • Seguridad y prevención de fraude

    legitimate interest (Art. 6.1.f)

15) Plazos de conservación ⏳

Conservamos los datos solo durante el tiempo necesario para las finalidades descritas. Los plazos orientativos son:

  • Envíos de formularios de contacto: 2 años
  • Datos de analítica (GA4): 14 meses
  • Cookies de marketing (Google Ads): hasta 540 días
  • Comunicaciones por correo: duración de la relación + 1 año
  • Registros de servidor: 90 días
  • Registros de consentimiento de cookies: 3 años (auditoría)

16) Contacto y ejercicio de derechos 📩

Para consultas sobre esta política o para ejercer tus derechos, escríbenos a: [email protected]. También puedes llamarnos al +34 91 745 1926.

Si tu solicitud se refiere a preferencias de cookies, puedes hacerlo directamente desde el panel del sitio. También puedes usar el botón del pie de página “Gestionar preferencias de cookies”.